Some members of Cluster Development of LATIA Export specifically producing garments related with functionality, whether its work clothing or specific daily wear, oriented to last long for specific reasons, such as during a motorcycle ride. Although, all industry is moving towards functionality, that adds additional value to a traditional garment. Thus Cluster is incorporating this value to its identity and will incorporate it into its promotional product line.
Representatives of Cluster member companies: “Functionality is an important trait in textile and apparel garments, as it makes a regular good a stand-out one”.
Functional clothing is defined as that specifically designed and engineered to ensure predefined performance requirements and/or functionality for the user. This includes protection under harsh environmental conditions during work or sporting activities and protection against extreme hazards and environments.
Overall, according to a theory, product functionality is the key to brand success versus product design is the key to brand success. The issue is getting the customers to choose a certain product from many others that do the same work. The answer is design. The better designed the products, the more likely that they will be purchased.
This text has been prepared as part of the project Cluster LATIA Export Development, funded under Measure 3 of Priority 3 “Promotion of Small and Medium-Sized Business Competitiveness” of the European Union Funds Investment Operational Program 2014-2020. 03.2.1-LVPA-K-807 Business Cluster LT Project Financing Terms Description Nr. 2