There are many clothing and textile companies of various sizes and types in Lithuania. Some of them are of Lithuanian capital, others develop their activities with the help of foreign partners and their experience. We will review the path of LATIA Export Development cluster companies in Lithuania. We invite you to read an interview with Ramunė Žemėnienė, the Head of “TexTera” UAB.
How was your company established?
The company will celebrate its tenth anniversary in November this year. The company was set up with a business partner from England to separate sportswear manufacturing orders from casual wear manufacturing. We disaffiliated three years ago, and the company became a family business.
Have you changed production over time?
Until November 2018 the company was engaged in renting its own premises. After the change of the main shareholder, a team of like-minded people gathered and in the former car repair workshop of 100 m2 we started the production of fashion and leisure clothes.
In 17 months, we have grown from a team of 2 to 34 employees. We have highly qualified staff and all the necessary equipment that allows us to design the product according to the customer's sketch or available sample, to sew collections and perform production, stick logos. We can sew products from both knitted and woven materials - we have two different sewing lines for this.
In April we built additional premises and now we carry out production in premises of almost 500 m2. We will soon start gluing the seams at the customer's request. The equipment needed for this arrived from Italy last week. We are a manufacturing company offering a very wide range of products, our employees can produce both high fashion products, leisure and sportswear products. Little by little, we are trying to build our brand.
In which markets are your customers located?
We aim not to limit ourselves to specific markets. We want to work with customers who create special garments that use natural, environmentally friendly fabrics for their production. It is a pleasure to work with people from whom you can learn something new and work towards perfection together. We work with clients from Austria, Germany, Holland, Scandinavian countries and France.
What observations do you have about different markets? Maybe some products are more popular in some markets, whereas others are more popular in others? Maybe you notice some cultural differences in the development of activities in different countries.
We have noticed that all our clients focus on the social environment in the company, mutual respect among employees. They were not frightened by our small production facilities, even seeing 15 seamstresses squeezed in 100 m2 between irons and piles of finished products, they trusted us because they saw how focused our staff were, their burning determination in their eyes, friendliness, support to each other. It is very important for all our customers that their clothes are made by happy people. Such is the mission of our company - clothes made by the hands of happy people.
In which markets are you looking to expand?
In the Scandinavian countries and Germany.
Why is it important to export and participate in clusters?
Because the awareness of the company is increasing.
What are your future plans?
We have everything we need to create our own unique clothing line. We conduct research on what customers need, what products would satisfy them, what their needs are, what fabrics and materials need to be used. Therefore, future plans are to own a strong brand.
How do you see the Lithuanian clothing and textile market?
It is difficult because we fail to attract young people. With the advent of fast fashion, production in countries with very cheap labor has made the textile industry one of the biggest polluters of nature. We can’t afford ourselves to pay our employees cents for their work, which makes it difficult to offer the price level that would satisfy the customers. But I think more and more brands want to show that their products are made in countries with normal wages. We can only imagine how much tailors are paid for their work if a T-shirt in the store costs 5-6 euros.
What do you think would be the recipe for success in this market?
Less is more. That is less but high-quality clothing at a price that would satisfy the entire chain - both the customer, suppliers of materials, accessories, manufacturers, and the seller, the buyer.